This 32-page brochure, printed in 1938 is a masterpiece of early automotive art and has a very colorful front and back cover which shows a front 3/4 view of the first Käfer (or beetle) against a backdrop of the Alps with a savings booklet (Sparkarte) in the background that was required to purchase one of the little cars.
The German artist of the colorful brochure cover was Werner von Axster-Heudtlass. His initials, vAH, can be seen in the lower corner of the back cover. The remainder of the brochure was printed in black and white.
Inside, there are many highly detailed full-page and half-page photographs showing every aspect of the innovative little machines. The text explains the car’s function, features, standard equipment, cost prices, model options, purchase contract, delivery terms, etc.
In very good exterior and very good interior condition
First page with minor foxing to margins, name on first page, else ok with minor traces of use and age.
All pages are complete and tight in the binding.
Approx/Measurements: 11-3/4" x 8-1/4" ~0.3 lbs.
by Volkswagen GmbH, Berlin
Published by German Labour Front (Berlin)
Free Airmail shipping from Germany with recorded delivery